2K Hires Apex Legends Lead to Rescue Struggling Action Game Project Ethos
2K Games has appointed Ben Brinkman from the creators of Apex Legends to direct the development team at their internal studio, which is currently developing the upcoming over-the-shoulder action-packed title known as this innovative game.
Management Change Follows Poor Response
Brinkman takes on the leadership position at the development studio following the dismissal of previous head the ex-Sledgehammer Games executive, who was reportedly let go due to the game's disappointing unveiling last fall.
Recently, the company's top executive a key figure notified staff about this strategic move through an official communication, which highlighted that playtesting had revealed the need for a distinct vision.
Ismailer expressed that the team is now overhauling the project with a revised vision, aiming to satisfy player expectations.
A Pattern of Key Recruitment
This announcement follows a similar action taken by 2K Games in the summer, when they hired an industry veteran from the Diablo team to assist with the BioShock development group.
Here is the complete message from Ismailer's communication:
Dear Team—
I know you all just wrapped up your meeting - I hope you’re as enthusiastic as I am with the positive developments. Previously I shared you all a update, I mentioned the following: “I believe in this crew. You all are some of the most driven and creative developers we have had the pleasure to collaborate with - and we’re eager for that collaboration to persist.”
Given your hard work and adaptability, especially over the last year, you continue to prove that.
The community feedback from last autumn’s Project ETHOS demo was revealing. It validated the appeal of a roguelike shooter but indicated we still had refinements needed. It highlighted the need for a clearer brand.
It’s been inspiring to see how far you’ve progressed. You accepted the input to consideration and overhauled the title with a renewed vision - one that’s ready to achieve its ambition to our fans.
The belief in this project grows every day. To advance the remarkable progress you’ve made, I’m excited to announce the new hire as the new Studio Head of 31st Union. After some time of conversations, he starts with us on the specified date.
Ben’s guidance and experience in the competitive gaming space is vast, having devoted the past decade and a half developing and managing some of the most recognizable series in the industry, including the acclaimed shooter, and lately, the battle royale hit.
I invite you all in welcoming Ben in the coming days. We are all looking forward to keep witnessing the development of Project ETHOS in the months to ahead.
The President
Background of the Incoming Head
The appointee currently holds the role of senior developer and production lead at the renowned studio for their flagship title. Brinkman earlier worked at major gaming companies in various development positions on the iconic franchise games, and, prior to that, had periods at other industry leaders.
Game Information and Vision
The upcoming game was announced in last year alongside a early access event. At the time, the developers presented the title as a "free-to-play, 3rd-person roguelike hero shooter and an exciting advancement on the category."
"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in live gameplay to match your preferred approach," the official summary explains. "Take on the opponents with new abilities, stakes, and challenges that change every match. Will you safely extract with your valuable rewards? Alternatively aim high, put it on the line, and trust your group can earn top ranking? The option is up to you."
The game lacks an official debut schedule or platforms, but fans can anticipate additional details as production progresses.